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The Dutch company Mud-Jeans has developed an unusual business project: a subscription to jeans and their subsequent processing.
The scheme is very similar to the “rental video tapes.” The first fee is 20 euros and the monthly payment is 6 euros. For this, the client receives one pair of jeans, which in the future can always be replaced with another model, color and size. If the customer really liked the product, he can redeem it.
The peculiarity of this business idea is that when jeans that are not suitable for further use are returned, they are sent for processing (new jeans, a skirt or a shirt are made), which leads to the creation of a waste-free production process. Continue reading
There are not many inventive people among us who are capable on the fly of generating interesting and creative ideas for business and other spheres of human activity. It takes many days, weeks, and years to “give birth” to something more or less meaningful. This is sad, you say, and you will be right. But we have good news for you. Buckwheat has fallen in price! A joke, of course. Good news is that there are some methods that facilitate the process of generating ideas, facilitate birth, so to speak.
These are the techniques.
Posted by Alex Osborne
The basic principle is to separate in time the generation of an idea and its criticism. Each participant puts forward ideas, others try to develop them, and the analysis of the decisions received is carried out later. Sometimes they use the “silent” version of the brainstorming – brainwriting, when ideas are written on a piece of paper, which the participants pass on to each other, introducing new considerations that have arisen. Continue reading