Famous Tricks That Helped Business Development
Sometimes, in order to open a “second wind” in your business, you have to apply creative technologies and all kinds of tricks to stay afloat. Often this works and often the business begins to live a new, more eventful life. Today we will tell you about some tricks that various famous companies have undertaken to promote their products.
1. Change of packaging
An entrepreneur named Herbert Dow founded his company Dow Chemical, which was engaged in the production and sale of chemicals in Michigan. These funds were sold to industrial enterprises at 36 cents per pound. Dow wanted to enter foreign markets, but could not do this, because they were controlled by a German organization supplying the same funds to the USA for 49 cents. When it was still possible to enter the English market, the competitor responded by lowering the price to indecent, hoping to squeeze out Dow Chemical. Up to 15 cents per pound. It was not profitable to compete in such conditions, and then Herbert went for such a trick. He stopped selling in the US and began to buy cheap German products for 15 cents and sell them in Europe, but in his packaging. The price was 27 cents per pound. Now Dow Chemical is one of the largest chemical companies.
2. We buy everything!
Minnetonka is a small company that sold liquid hand soap in the 1970s under the leadership of its founder Robert Taylor. This was the personal invention of the founder, which was wildly popular with consumers. It was necessary to expand the business, but Taylor was faced with such a problem: he needed to patent the goods, but liquid soap and the container for it were common even before that. If the product began to grow in popularity, then it would simply be copied by large-scale production and thereby put it on the brink of ruin. It was necessary to do something with this.
And Robert Taylor decided on a grandiose step and bought up absolutely all the plastic pumps that were on sale. Such devices produced only two productions, and it was necessary to spend $ 12 million to order 100 million pumps. In such a cunning way, he became the only manufacturer of liquid soap that has containers for this very soap. Large competitors were left behind and they could only watch from the side. Two years after these events, a large Colgate-Palmolive company was forced to buy a Taylor company for $ 61 million.
3. Earnings by mistake
Where to get money to start your own business? It is this problem that 95% of beginning entrepreneurs face! In the article “Where to get money for a business” we revealed the most relevant ways to get start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings: “see the results of the experiment”
In the early 90s, the AT&T telecom operator muddied an advertising company, where it was announced on TV that if you call 1-800-OPERATOR, you can get access to cheaper tariffs. The competitors in the person of MCI thought and were not mistaken in the fact that people can not hear the word OPERATOR and took, and registered OPERATER. It turned out 1-800-OPERATER. Many people were mistaken, as a result of which they became customers of MCI. And AT&T continued to pay for advertising.
4. Running with shoelaces
Puma, in search of new marketing moves, came up with an interesting idea to promote its shoes. The company paid the famous Pele for tying his shoelaces right on the field. The cameras, of course, were directed at him at that time and everyone saw in the shoes of which company one of the best football players of the planet plays at that time.
5. Cost reduction
Once a well-known businessman Richard Branson was late for the plane when he was returning from rest. He had to book a charter for $ 2000. He came up with the idea of dividing this amount by the number of seats on the plane. As a result, a VIRGIN AIRWAYS: ticket to Costa Rica for $ 39 ticket appeared at the airport. Seats were redeemed, Branson thought: maybe he could open his own airline? Many people know the end of the story.
6. Assistance to victims
Oakley is a sunglasses manufacturer. Once in Chile there was a collapse in the mine and the miners were blocked. They spent quite a while there before being rescued from the trap. The eyeglass manufacturer promptly fussed over and lowered his glasses to the miners blockage so that after salvation they could put them on and adapt more quickly to sunlight. When they were called out of the shah, they wore Oakley glasses.