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Business plan for the production and sale of garden plaster figures

1. SUMMARY OF THE PROJECT
In this business plan, the opening of an enterprise specialized in the production and sale of gypsum garden figures in a city with a population of more than 1 million people is considered. The aim of the project is to satisfy the demand of the local population for quality products of landscape design and profit.

Among the advantages of the project can be called a low threshold for entering the business and low cost of raw materials. To organize production, it will be necessary to master the technology of creating molds (matrices), casting, painting and working off shapes, equip a production and storage room with a total area of ​​70 sq. meters, purchase the necessary equipment and material.

2. DESCRIPTION OF THE INDUSTRY AND COMPANY
The tradition of decorating garden plots with garden figures appeared in Germany in the 19th century. The experience of the Germans was adopted by gardeners from other countries of the world, including from Russia. The growth in demand for such products in our country is caused by the fact that cottages and suburban areas have become more and more perceived by Russians as a place for recreation than for work in the garden and garden. Today, according to VTsIOM, about 50% of Russians own country houses and summer cottages. At the same time, there is a tendency to increase the number of cottages, the number of which is constantly growing. For the design of the plots, various sculptural forms are used, which are made of gypsum, ceramics, concrete, artificial stone and wood. They are installed in the garden near decorative slides and ponds, in flower beds, near arbors and garden paths. Despite the fact that the market of garden figures offers a wide variety of products that vary in quality, a high level of demand remains for products.

Our project involves the creation of the production of plaster garden figures. Production will be located on a rented area in a city with a population of more than 1 million people. To organize a business, several steps will be implemented. First, IP will be opened, procedures for registration and tax registration will be carried out. Secondly, the technology for the production of molds for the production of products and the products themselves will be mastered. Thirdly, the necessary equipment and materials will be purchased, as well as the hiring and training of employees.
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Finished products will be sold at retail through its own online store, as well as to wholesale and small wholesale organizations involved in the sale of goods for the garden, household goods, decor items and other related products. Investments in the project will amount to 228.5 thousand rubles. Start-up cost items are detailed in Table. 2 of this business plan.

3. PRODUCT DESCRIPTION
Our company will produce and sell garden figures and sculptures designed to decorate gardens and gardens. The range will be expanded through the production of souvenirs and piggy banks. Unlike most competitors, the company’s products will be distinguished by originality and high quality performance. In particular, for the production of figures will be used their own, rather than purchased finished forms. Due to the low cost of raw materials, high margins (234%) will be set for finished products.

As a material for production, sculptural gypsum will be used. The advantages of working with gypsum can be identified: its low cost, ease of the technological process at work (does not require the purchase of expensive equipment), work safety for employees

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