Business plan for a children’s playground enterprise
1. Project Summary
The goal of the project is the opening of a manufacturing enterprise specializing in the serial production of equipment for children’s playgrounds, and ensuring its stable operation. This business plan sets out the development strategy of the company, and also made financial calculations to talk about the effectiveness of the project.
Investments in the project will amount to 8 million rubles. Of these, 3.13 million rubles. will be allocated for the purchase and installation of equipment and repair of production and storage facilities, 4.5 million rubles. will be invested in working capital and the purchase of raw materials, 370 thousand rubles. – Intangible assets. Sources of financing for the project will include: own funds, budget funds invested in entrepreneurship support programs, partners’ investments.
2. Company Description
Playgrounds are places intended for the play of children of preschool and primary school age, on which special game complexes, structures and elements for organizing children’s leisure are equipped.
The aim of the project is to open a manufacturing enterprise specializing in the serial production of equipment for children’s playgrounds and ensure its stable operation. This goal involves the creation of a production base for the production of equipment according to the proven production technology, the creation of the necessary jobs, the search for distribution channels and networking with partners.
The project for the production of playgrounds is socially significant. The company sees its mission as the creation of high-quality and safe children’s equipment in return for obsolete horizontal bars and other unpretentious structures inherited from the Soviet era. Often, many playgrounds not only have an unaesthetic appearance, but are also traumatic for children. In other cases, in all the chaos of the adjoining territories, there are no equipped places for children to play at all. The release of high-quality equipment will avoid the risk of injury on the street, diversify children’s leisure, and will contribute to the development and socialization of the child.
The main activities of the company will include: the production of children’s play complexes from metal and wood, the production of swings and rocking chairs, slides, sports corners and sandboxes, services for the assembly and installation of structures. The projected annual turnover of the enterprise upon reaching the maximum production capacity will be up to 40 million rubles. in year. To ensure the production and equipping of workshops at the initial stage, a room with a total area of 700 square meters will be rented. meters. On its territory, metalworking, woodworking, painting, assembly workshops will be organized, as well as a design bureau zone and administrative premises. The company’s products will be focused on retail and wholesale buyers of the regional market and the market of other regions of Russia.
At the initial stage, the company’s staff will include 18 employees. Project management will be carried out by the director. In his direct subordination will be production, sales, support staff and accounting.
3.Description of goods and services
The basis of the products will be street gaming complexes for children of preschool and primary school age. A feature of the company will be the presence in the range of products for other age groups of the population, namely, children’s game complexes of early development (for kids up to 6 years old), as well as corners for sports exercises for children of middle and senior school age. Three main criteria will be laid in the production of products, which will be the main competitive advantages – this is attractiveness for children, durability and safety. The materials used will be: moisture-proof birch plywood, steel rounded elements with strong seams, carefully treated pine wood for supporting and supporting structures, environmentally friendly powder paints and varnishes. The price of products will depend on the complexity of the design and the materials used and will be divided into three main segments – “Economy”, “Medium” and “Premium”. As additional services, services will be provided for the assembly, installation and delivery of structures.