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What are business ideas

The search for a business idea mainly involves finding the answer to two main questions: which product to sell, and who will buy it? These are two so-called defining issues. It is they who set the vector for the further development of your business as a whole or a specific business project. Product and consumer are two inseparable subjects of the market, the latter being the determining one. After all, the main task of a businessman is to find the unmet need of some segment of the population. By eliminating it, he thereby makes a profit.

The following mistake is very common among aspiring entrepreneurs. They say: “I want to organize a car business” or “I want to sell information products on the network.” Such formulations do not answer the main business questions. Why do you think these ideas are deliberately wrong and lead to failure? After all, not so few people have opened a car business or is engaged in the promotion of information products? And by the way, very successfully. The problem is somewhat different. Thousands of people “want to open their own car business”, but at the same time they do not rent premises, do not hire workers, and do not make advertisements. They do nothing, because investments are needed for this.

Or take an information business. What is necessary for its organization? Undoubtedly, this is information, and in large volumes. But it is absent, because the formulation of a business idea does not even speak of it.

What is a store like? One of the possible ways to market the product. Therefore, the business idea “I want to open a car shop” implies the following: “I want to organize another sales channel for cars.” And the most interesting thing is that the “business idea” is silent about the most important thing: which cars to sell, who to sell and in general, whether they are needed in this segment of the market. Ideas of this kind have been hovering somewhere in the clouds for a long time and, in the end, are melting, leaving “I want, want, want …”.

A real business idea, in addition to the occupation itself, should clearly answer what and to whom to sell in order to make a profit. The answer to these basic questions ensures the viability of the project. Business design is inextricably linked with market marketing, which is engaged in the search for a profitable product, its research, market analysis, its segmentation. After all, a businessman must be sure before the start of the project that he will not go bankrupt, that his goods will be bought.

Therefore, a high-quality business idea clearly speaks of what goods need to be produced, how and where to produce them, through which communication channels to sell, who will be the main consumer, and, ultimately, what will be the profitability of such a business.

So, dear newcomer businessmen, take our advice into account when developing your business idea. It is not enough to come up with an original idea, it is necessary to research and understand whether it really will bring income.

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